为“宅”而设计 「晒上海」2020来了

由同济大学设计创意学院主办的「晒上海」主题设计活动已拉开序幕，由于今年的疫情造成的特殊情况，主办方把今年「晒12」的主题设定为「宅」。

主题 / THEME

宅 Being Home

宅，是个动词，居住，窝着。

宅，是个名词，家宅。宅，是个形容词，居家。近些年，“宅”更是作为一种亚文化而被广泛讨论。2020年，新冠病毒肆虐全球，人们被迫长时间宅在家中，“宅”更是成为了全民防疫的最佳手段。当“宅”替代“在外奔忙”成为2020年初世界人民的集体经验之时，很多设计师都在进一步思考如何积极地“宅”，如何更好地构建“宅”，如何重新定义“宅”。宅，自2020年初又有了新的词性——状语，在家的状态。而内涵被无数次地创造。无论什么词性都跟“家”有关，面子是各种“宅”，里子是各种“家”。家庭，家园，家人，家具，也许还有在家无限的创造和衍生。被重新定义的“宅”不仅仅凝结在一件件物品、一个个空间中，它更成为了一种物质关系，一类思考方式或一段集体记忆。疫情终将结束，但对“宅”的思考却永不停息。有家便有宅，为宅而设计便是为家、为家人而设计。

Zhai（宅）

as a verb, is dwelling

Zhai（宅）, as a noun, is home.Zhai（宅）, as an adjective, is being at home.Zhai has been widely discussed as a subculture in recent years. In 2020, Zhai has become a must instead of a choice because of the COVID-19 pandemic. When Zhai has become the collective experience instead of “busy running out”, many designers start to think about how to redefine and establish “Zhai” from a more positive point of view.From the beginning of 2020, in addition to the exiting meaning, Zhai has been used to describe the status of being at home, and the interpretation of its connotation has never been so creative.With all the meaning of Zhai, the concept of Jia (home, family) is always the centre and core. While it might appear as Zhai, family, home, loved ones, furniture, or even the creation at home are actually behind it.The redefined Zhai is no longer just about objects or space, but has become a relationship between people and people or objects, a way of thinking, or a collective memory.The pandemic will be over someday, but there will never be an end to the exploring about Zhai. Zhai will always be with us as long as home is. Design for Zhai is actually design for home and family.

主材 / MATERIAL

芬欧汇川（UPM）的Formi是乳酸（PLA）和纤维素（cellulose fibers）组成的复合塑料、绿色环保的可持续性材料。材料质量稳定，可回收，无味，易于注塑成型、挤出成型加工和3D打印加工成型，结合高质量与可持续的特征，为电子、家具、家用产品等广泛的工业和消费应用领域的可持续复合产品开辟了新的世界。

UPM Formi is a composite plastic composed of cellulose, PLA or PP, which is green and sustainable. This odourless material is stable and recyclable, easy for moulding and 3D printing moulding. As a sustainable composite product, it provides new possibility for a wide range of industry and consumer application such as electronics, furniture, house-hold products etc.

加工方式 / PROCESSING

极致盛放提供Formi材料及相应3D打印设备，协同设计开发。

同济大学设计创意学院提供工坊的制作空间及设备，提供小批量注塑加工设备。XUBERANCE provides Formi and the 3D printing equipment to support the design, and Tongji University College of Design and Innovation provides the equipment and space of its innovation field, and also equipment for injection moulding of products of limited quantities.

关于主视觉 / ABOUT THE VI

设计概念：将主题字“宅”进行像素化变形，以主材ForMi的生成色与象征可持续的绿色为主色调，攫取3D打印的层叠感同多维立体的视错觉相结合，富有趣味；同时暗喻楼宇密布的城市天际线，每一个小我即宅于此地。“晒上海”概念设计展发起人 侯正光 HOU Zhengguang,Initiator of Shine Shanghai Theme Design;同济大学设计创意学院学生 俞晰涵 YU Xihan,Student of College of Design and Innovation, Tongji UniversityDesign Concept: With the Pixelated Zhai(宅) , and the colour green which symbolizes sustainability and also is the generated colour from ForMi material, the VI shows a feeling of stacking from 3D printing as well as multi-dimensional visual illusion. While full of fun, it also connotates the skyline of cities covered with skyscrapers, which is the venue of all the activities of Zhai(宅) .

时间安排 / SCHEDULE

5月6日May 6“晒十二”主题及活动发布Release of the Theme and Events of 12th Shine Shanghai6月15日June 15参与者提交设计方案Submission of Design Proposals by the Participants6月30日June 30方案评审，公布入选设计和设计师Review of the Proposals & Announcement of the Selected Designs7月-10月July-October方案深化和制作Improving of the Designs and Production11月November与WDO世界设计大会同步展览Sync Exhibition with WDO World Design Conference

一起来参与！/JOIN US NOW!

“晒上海”欢迎所有有兴趣的朋友参加，请在2020年6月15日之前将方案打包发送至shineshanghai@tongji.edu.cn，组委会评估入选后会进入方案深化和实验制作环节。

方案文件包括：1.草图或草模图片2.尺寸及结构图（如有需要）3.500字内设计概念说明4.设计师信息（包括姓名、邮箱、电话、个人介绍）

Shine Shanghai Theme Design is looking forward to the participation of all interested friends! To join us, please send to shineshanghai@tongji.edu.cn before June 15, 2020 the following documents:

Design sketching or photo of the preliminary model, dimensions and structure chart (if necessary)

Introduction of the design (no more than 800 words)

Name, email, phone number, and personal introduction of the designer

Further improvement and experimental production of the selected designs will take place after review by the organization committee.

顾问| Consultant

Aldo CibicProfessor of Practice at College of Design and Innovation,Tongji University Visiting Professor at Politecnico diMilano, IUAV VeneziaFounder and owner of Cibic workshop, amultidisciplinary design studio.娄永琪教授Prof. Dr. LOU YongqiDean and professor of the College of Design andInnovation at Tongji University. Visiting professor at University of Gothenburg inSweden, Aalto University in Finland, Politecnico di Milano in Italy.Aric Po-Kang Chenprofessor of the College of Design and Innovation atTongji UniversityCurator of Design Miami侯正光，多少家具创始人，设计总监

刘传凯，牛电科技设计副总裁

丁伟，华东理工大学艺术设计与传媒学院副院长，木马设计创始人

吴迪，Neuni-Lab创始人

赵华森，同济大学设计创意学院副教授，智慧城市中的数字艺术与设计、多媒体影像艺术与设计博士

何炯，上海设计之都活动周组委会

倪伟源，上海工业设计协会

潘瑾，上海设计之都促进中心

葛菲，上海国际工业设计中心，中国工业设计博物馆

参观|Visit

本月初，部分晒友参观了同济大学设计创意学院创意工场、同济大学建筑设计研究院数字加工中心、联连NICE 2035材料创新实验室。观看了3D打印机械臂与注塑机的工作演示，并与技术人员交流讨论。In the beginning of this month, some ofthe Shine Friends visited 3D print beam and injection machine, exchangedtechnical detail with technicians in Innovation Field, College of Designand Innovation, Tongji University, Digital Machining Center, TongjiArchitectural Design Group and Neuni-MateriO, NICE 2035.

「晒上海」活动负责人向晒友介绍Formi材料

晒友参观注塑设备及工艺

3D打印机器臂及工艺

一起来参与 | JOIN US NOW

主办 / HOST

同济大学设计创意学院

College of Design and Innovation, Tongji University

协办 / ORGANIZER

极致盛放XUBERANCE DESIGN

材料提供 / MATERIAL PROVIDER

芬欧汇川（UPM）中国UPM China

指导单位 /SUPPORTED BY

上海工业设计协会

Shanghai Industrial Design Association

上海设计之都促进中心

Shanghai Promotion Center for City of Design

上海设计之都活动周组委会

Shanghai Design Week Committee

连联Neuni Group

中国工业设计博物馆

China Industrial Design Museum

合作单位 /IN COOPERATION WITH

同济大学建筑设计研究院（集团）有限公司

Tongji Architectural Design (Group) Co., Ltd.

上海设计周投资管理有限公司

Shanghai Design Week Investment & Management Co., Led.

创意塑胶工业（苏州）有限公司YPI GROUP

红星美凯龙RED STAR MACALLINE GROUP Co., Ltd.

多少原创家具MoreLess Furniture

阔合建筑CROX

媒体 / MEDIA

新民晚报Xin Min Evening News

网易设计NetEase DESIGN

联系方式 / CONTACT

活动组委会邮箱：

Email of the Organization Committee:

shineshanghai@tongji.edu.cn  

负责人邮箱：

Email of the Committee Secretary:

jmo@tongji.edu.cn

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